Selling Chevrolets in California — a state known to hold an unflinching loyalty to import brands — can be more than a challenge for dealerships. So, in order to stand out to grab the attention of the people of California, several dealerships are sending their staff to Disneyland to fortify their sales tactics with magic and wonder.
Along with learning how to provide customers with a better experience, GM plans on offering more compact and fuel efficient Chevys in the Golden State going forward. The company is also reportedly investing a combined $60-$100 million to improve the looks of the dealerships in the state, so long as the dealerships sign a 10-year contract to remain Chevrolet stores. So far, the Bow tie brand has signed over 100 franchises peppered around Los Angeles, San Francisco and San Diego.
Source: The Detroit News