What is GMC? What is Professional Grade? These questions have been on the minds of the GM Authority crew over the last few weeks. Fortunately, we came across this video featuring GMC Design Director Jeff Perkins, who lends a helping hand in answering that question for us.
In effect, GMC’s Professional Grade image is something that’s defined by such adjectives as robust, technical, and well put together. Perkins mentions real-world things like industrial power tools and cool-looking kitchen appliances — and the tough visual presence of these items. That’s something that GMC tries to embody in its vehicles, among other things. According to Perkins, GMC is represented by a vehicle that’s well-built and by a stance that’s wide and planted.
As far GMC’s future is concerned, Perkins envisions greater differentiation from everything else in the GM family, especially Chevrolet. GMC will be a champion of strong design statements, pushing the boundaries with bold proportions, and being “real premium.”
How does that sound? And does any of that embody the GMC Granite?