While the official word isn’t out yet, evidence is mounting up on word that the next generation Chevrolet Colorado will be built in Wentzville, Missouri. In doing so, GM would be bucking the current trend of rival automakers leaving the segment, such as Ford (Ranger) and Dodge (Dakota).
The mid-sized truck market has seemingly been a dead-zone for American consumers, but GM and other automakers seem to be more at fault for that than anything else. The lack of attention to former products (the outgoing Chevy Colorado and GMC Canyon drive like nothing more than afterthoughts), coupled with huge incentives on the larger full-sized models gives the segment a fool’s chance of surviving.
Additionally, while the next-gen Colorado seems to hold higher credentials than what it could be replacing, analysts still agree that the truck needs to be priced distinctively lower than its big brother, the Silverado, along with out-performing the long-time segment leader, the Toyota Tacoma. Offering the all-new Duramax four-cylinder diesel engines destined for the global Colorado in the potential American-spec model wouldn’t hurt, either. The all-new Colorado will begin rolling out of it’s Thailand assembly plant next month.
Fingers crossed on the hopes that GM is still serious about reintroducing the Chevy El Camino.
Source: Inside Line