According to auto industry association ACEA, Chevrolet held a 1.3 percent market share in the EU in the first half of 2011. What’s more, the bow tie brand’s new-car sales fell 1.1 percent in the same time frame to 90,386 units.
The GM Authority Take
A measly 1.3 percent? Not for long!
Over the last decade, Chevy has become known to be the premier peddler of
low-cost cheap Korean-built Daewoos in Europe. Anecdotally, Chevrolet is one of the most uncool and unhip brands in the region. But how and why Chevy got there is a different story… the bigger picture isn’t the past — it’s the future.
Armed with a revitalized focus on the territory and a new global product lineup (such as the Spark, new Aveo, Cruze, new Malibu, and Camaro, among others) that’s able to hold its own against VW, Ford, Toyota, Honda, and other mainstream automakers, Chevy won’t be at 1.3 percent for long.
Anyone want to guess how long it will be before the bow tie brand hits 2.6 percent market share? Sound off in the comments!