It might have been a blazing hot July, but the sales numbers from The General were a bit less temperate posting a steady 7.6 percent gain for the month. Crossover vehicles posted the highest sales gains, at 17 percent while passenger car sales increased 8 percent. Total U.S. sales for GM currently tally at 214,915 for July 1,476,548 total unit sales for 2011.
The following is the brief brand-by-brand sales breakdown:
Buick: Up 0.4 Percent
Buick is now at a 22-month streak for positive sales gains, but just barely with a level 0.4 percent increase. However, the Trishield posted a 136 percent gain during the same month last year, so this marginal increase comes as no surprise. Sales for the Regal remained strong, up 106 percent from last year, while the Lucerne drops 59 percent as it continues to be phased out. The Enclave was the best selling Buick for July, posting 6,145 total unit sales and a gain of 21.9 percent. Total sales for the brand landed at 16,873 units.
Cadillac: Down 25.5 Percent
Every Cadillac model was in the red for the month of July 2011 compared to the same time last year, when the brand posted a white-hot 141.8 percent gain. Like Buick, such momentum is hard to maintain, especially with two models (STS and DTS) currently being phased out of existence. Additionally, there’s nothing fresh scheduled to launch for the year besides an updated SRX, which hits dealerships this month. Total July sales for the Wreath and Crest tallied at 11,119 units.
Chevrolet: Up 6.5 Percent
The Bowtie saw a positive July, mostly thanks to cars like the Cruze, which sold 24,648 units, outselling the rest of the segment by a wide margin and is currently GM’s best selling car, though it fell behind the observed sales of the Silverado, which sold just over 33,000 units. Both the Equinox and Traverse posted big gains, up 79.9 percent and 48.7 percent, respectively. What’s more, only 125 Volts were sold, which is due to short supply. However, with the improvements made to it’s assembly plant, look for more volume going forward. Modest gains were also seen from the Camaro and Corvette, while 90 Caprice police vehicles were sold. Total sales for Chevy were marked at 149,005 units for July 2011.
GMC: Up 36.4 Percent
Big Red had its best month of the year so far in July, selling 37,918 units. The Terrain posted a huge 92 percent gain, selling 7,302 units. The Acadia also saw a big 87 percent jump, selling 10,424 units. Selling the most was the Sierra, with 12,596 units and a modest gain of 5.8 percent.