In a move that actually took effect on August 1st, we have recently took notice that there have been several changes to GM’s executive marketing department.
First, there’s Tony DiSalle, who has become the new VP of marketing at GMC, replacing John Schwegman while still retaining his executive marketing duties with Buick. Additionally, Cadillac VP of U.S. marketing Don Butler has added global marketing duties of the Wreath and Crest to his plate; Chris Perry has ascended to become the global head of Chevrolet marketing while absorbing Rick Scheidt’s position of Chevy’s U.S. marketing responsibilities. In effect, Perry is now flanking Butler but still reporting to Joel Ewanick.
Now for the twist, Scheidt now reports to GM North American President Mark Reuss as he becomes the supervisor to a team that aims to bridge engineering and product development with marketing with the goal to see that each brand has the content consumers want. Schwegman is also part of the team, where he will be overseeing product content for trucks.
We can only hope that these moves will help focus the message and product of each brand on a global basis.
Source: The Detroit News