Cadillac ELR To Gun For Tesla Model S, Has Plans To Cost Less Than $57,400
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Last week’s confirmation of the development of the stealthy Cadillac ELR put a smile on our faces. And many other faces. And some of those very same faces also flexed an eyebrow in thought of just what kind of price the plug-in Caddy would carry. Bloomberg believes that they have the answer, with an unnamed source disclosing to them that Caddy plans to undercut the price of the upcoming Tesla Model S, which has been announced to start at $57,400, with the ELR.
We also would like to point out a more similar opponent: the futuristic BMW i8. This vehicle will feature a similar size, the same amount of doors, and a gasoline/battery plug-in setup akin to the ELR.
The ELR is expected to launch in 2013, and Bloomberg additionally reports that the vehicle will be assembled next to the Chevrolet Volt inside GM’s Detroit-Hamtramck assembly plant.
So what do you think? Is a $57,000 asking price right on the money for the Volt-based Caddy? Sound off in the comments below!
Source: Bloomberg
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this will be a well recieved car try it you might like it….
I don’t see much comparison between the Model S customer and the ELR customer. The Model S can seat 7 people and is meant as a family car. The ELR is a personal coupe, capable of carrying 4, but it’s more of a 2-person coupe. I also think that Cadillac should ask more for it and pack it with ultra cool “halo car” type features not available in the Chevy. GM needs to put more distance between its “entry level” brand and its “aspirational” luxury car brand.
Agreed. Maybe in terms of aspirational status will the two vehicles compete… but not in functionality or practicality. Sure, they would have electrified powertrains… but that’s like saying that cars compete with each other by having four wheels.
True. The ELR seems to be more akin to the upcoming BMW i8 than a Tesla (if the i8 isn’t going to be outrageously expensive). However, I can see somebody cross-shopping an ELR, an i8 and a Model S to see which sexy EV works best for them. Throw in the Fisker Karma as a wildcard.
If it’s to be build at Detroit-Hamtramck, it will most likely share the Delta/Voltec architecture… NOT the Alpha platform that’s been rumored to underpin this baby.
Still scratchin my head, again just bought (lets say) a Volt; now I am ticked cause I coulda got this for $$$ a bargain at $58,000… Hmmm why would I buy a volt, just sayin…
1) Because you’re an early adopter and you don’t want to wait for an ELR
2) Because you opted for the manufacturer-set $350 a month lease (how much will the ELR cost to lease?)
Either way, the Volt isn’t selling in high numbers. It should be priced in the low-mid $30s.
I always said that Cadillac is the right brand for new tech marketed at early adopter types, 60 large is not too much money for a Cadillac, that being said I do hope there are functional improvements such as greater range than the Volt, somehow traiding rear seat space for battery volume/mass. That and some really nice materials and finishes; imagine some real carrera marble veneer in place of the Volt’s white plastic, could justify a big price differance , and of corse the gorgeous Electric Eldorado styling.
id love an elr it is such an epic car and i think in a class of its own. cant compare to the model s (however a volt mpv could) and wont compete with an i8 however is closer to that though (but imagine a performance car based on the volt like an electric version of a corvette or camaro?)
Keep it under $50k and it will be a huge success.
A car made in USA, Fueled in USA, and designed in USA, rather than outsourced? I’m all in. I already own a Volt and am shocked at the efficiency – TWICE that of even the Prius – averaging over 100 MPG after 7,000 miles of ownership. GO USA!!!
So, the model s is a 7 pass. suv? It will be the first ever 7 pass. sedan