In the latest episode of Autoline Detroit, veteran automotive journalists John McElroy, Peter Delorenzo and Csaba Csere sit down with none other than Bob Lutz, who then proceeds to shed exuberant amounts of light onto just what brought the Old General Motors down, calling brand management a “failed model” when it pertains to the automotive industry. He goes on to label Bean Counters (who are not just in finance) and MBA graduates “prisoners of a stupid analytical system”.
Lutz also reveals a few stillborn products that were given the axe, either by his hand or against his wishes, such as a 556-horsepower supercharged Cadillac Escalade, as well as a seven-passenger Saturn Vue, which from what he says looked absolutely awful. Want some more? Do you have 26 minutes? Watch the video below.