The infamous Wall Street Journal has shed light on data telling us that most costumers of the late Pontiac, Saturn and Hummer brands have made the defect to a different brand outside of the General Motors family for their next vehicle.
For Pontiac, WSJ shows that 70 percent of drivers made the defect to a non-GM model, though this statistic seems to be opposite of what was discovered just last March.
In addition to what happened to Pontiac owners, WSJ reports that 23 percent of former Saturn owners made a smooth transition to Chevrolet, and an icy 35 percent found their new vehicles with Ford, Honda or Toyota. WSJ claims that all of their data is from Edmunds, but didn’t report on where Hummer customers are going.
It also helps explain the motives for heavy sales incentives from GM during the month of February, as they were more or less an effort to persuade owners of discontinued makes to stay within the company mold, according to what GM North America president Mark Reuss told WSJ in a recent interview.
Source: The Wall Street Journal