After almost a year of tweeting under TheReal_OnStar username, OnStar has finally secured its authentic handle on Twitter.
The last time we checked Twitter.com/OnStar, the account appeared to be in the possession of a very infrequent user who may have been a Twitter user name squatter. Now that OnStar has acquired Twitter.com/OnStar, Twitter users can follow and communicate with the GM telematics subsidiary by simply following or replying to the OnStar account.
The GM Authority Take
Live and die by your brand. And when your brand is OnStar yet your Twitter username is TheReal_OnStar, things may get a bit confusing.
We commend the GM and OnStar social media teams on securing the OnStar name on Twitter — a feat that isn’t as easy as it may seem to those who have never attempted a Twitter user name conversion before. The undertaking is especially tough when a user has already been using a Twitter account that a company would like to claim for its own use. Now, if we use OnStar or Twitter one more time…