Though the U.S. is a very demanding and very competitive market for automakers, some would argue that perhaps the most difficult market to compete in the world is in the Land of the Rising Sun. Japan tends to treat its automotive market as a members-only club, and if you’re an automaker that isn’t HQ’ed within its vista-laden borders, chances are you don’t see much success. For instance, General Motors sells an average of just 2,000 vehicles per year in the home of Dragonball Z and Gundam (two TV shows this writer poisoned his brains on as a child… was gonna go with Pokémon, but that’s too easy). It’s no wonder why The General decides year in and year out not to bother with the Tokyo Motor Show, which is set for December of this year.
Source: Automotive News