It’s no secret that the Chevy Aveo wasn’t a raging success in the North American market. Whether the reason for the subcompact’s diminshed popularity, however, was the result of the subpar quality of the product or its actual name (Aveo) may be an enigma to which we never find the answer (for the record, we think it was the former rather than the latter). But something we overheard during the New York Auto Show last week may pique your interest.
After learning that the next-generation Chevy Aveo will don the Sonic nameplate in North America, some leaders of GM’s international markets – where the Sonic will continue to be sold as the Aveo — expressed their preference for the Sonic name over that of the senescent Aveo. In fact, these executives like the Sonic name so much that they prefer the upcoming Gamma II-based vehicle be sold in their markets as the Sonic, not the Aveo.
What’s more, it appears that GM executives considered the power of a global brand name before deciding on the Sonic-Aveo dichotomy, but ended up going with the different names anyway — more on that, later. What we don’t know, however, is whether the executives in charge of the Barina — Holden’s name for the Aveo/Sonic — are fans of the Sonic name — so whether the Sonic moniker will end up replacing that of the Aveo (and/or Barina) in markets outside of North America is currently unknown; but if there ever was a possibility of a name change for Chevy’s next-gen subcompact range, now may be the time.
So here’s our question to you, dear reader: should the Sonic/Aveo have a common global name? If so, which should it be — Aveo or Sonic? And what about the Holden Barina? Talk to us in the comments below…
PS: be sure to read my Opinion Desk about the power of global names and product right here.