Now through May 1st, General Motors’ Cadillac division and Sony Music Corp. will be holding an auction for a lock of Justin Bieber’s hair (OMG! JUSTIN BIEBER!), and a personally recorded voicemail message from the crooning tweenager himself. Oh and some tickets to one of his concerts, in which the only thing louder than his voice is the incessant screams of his pre-tween crowd.
This is somehow tied to a movie he made, that one would assume will be released in theaters and cause several young girl-only riots, but it’s actually designed to raise money for a worthy cause.
All joking aside, Cadillac and Sony are probably going to raise a metric ton of money for Cure Duchenne, a nonprof aimed at curing Duchenne (a childhood muscle disease), by auctioning off some of Justin Bieber, and that’s something that makes all of us want to sing like a girl. Those who wish to participate in the auction can visit www.cureduchenne.org or check out the presser below.