Remember the Cadillac Allantè? How about the more recent XLR? Both cars were stylish, and pricey convertibles. Yet both cars underperformed against their competitors, and as a result, were phased out fairly quickly. Now word has it that Caddy is taking another stab at convertibles once again, this time utilizing the Alpha platform and (hopefully) learning from their past attempts.
According to Car and Driver, Caddy’s future product portfolio involves a soft-top convertible that will fit between the upcoming ATS and next generation CTS models, much like how the Audi A5 coupe fits between the A4 and A6 sedans. The vehicle could drop as soon as lat 2013 as a 2014 model, and we may see boosted four cylinder to throaty eight cylinder engine offerings, as the flexible Alpha platform can support both sizes. Additionally, C&D says it will feature unique and distinctive styling cues that sets it apart from its platform mates and will be much less expensive than Caddy’s previous attempts at a convertible. For reference, the current A5 carries a starting MSRP of $36,900 .
The GM Authority Take
We’re not quite sure how we feel about this, as we’re expecting the ATS to offer a convertible variant down the pipeline, as well as coupe and wagon variants to compliment the sedan model. What will this rumored model accomplish that an ATS convertible can’t? If Cadillac wanted to make a convertible larger than the ATS, why not just schedule a CTS convertible? Maybe it actually is, and we just don’t know it yet.
Hopefully Cadillac is eying the more interesting roadster segment consisting of the Audi TT, BMW Z4 and Mercedes-Benz SLK — a segment that fits right in with Cadillacs newfound appeal as a sport luxury brand. We would have no objections if Caddy decided to compete there. The standalone, low volume GT segment with the BMW 6 Series and Maserati Gran Turismo makes sense as well from an exclusivity standpoint.
In whatever the case, now is a great time to be a Cadillac enthusiast.
Source: Car and Driver