Upon leaving New York City after last week’s press preview of the 2011 New York International Auto Show, me and my significant other came across this bold promo in Times Square for the 2013 Chevy Malibu.
The dynamic skyscraper ad, which joins an NYC billboard for the Cruze down 42nd Avenue, held a strong presence in the busy city environment. But what really caught my eye were the various Chevy- and Malibu-related taglines we haven’t been seen before, including:
- Ready to Move the Soul
- Ready to Move the Heart
- Ready to Move the Senses
Here are the pics of the dynamic Malibu presentation: