Cadillac managed to outsell luxury brand kingpins Mercedes-Benz and Lexus for February 2011 in the U.S. market — with half the lineup variety offered by its rivals. This is the first time Caddy has managed to trump its rivals since June 2005. But let’s face it, the $4,878 average in incentives were probably the reason the Wreath and Crest did so well. Hopefully that move didn’t cut too deep into the profit margins. According to Bloomberg, GM’s evolving luxury brand lagged only behind BMW by just 648 units.
Now let’s see if Caddy can keep the momentum going and outsell the German and Japanese luxury giants for the entire year. Though with no major product introductions on the near horizon, it might be a tall order. Especially considering how much product volume dependence currently rests solely on the CTS and SRX.