We recently managed to get our hands on a unique gem from Chevrolet. Unfortunately, it isn’t the ZL1, Z06, or ZR1… but it is something that should help dealers sell more of those vehicles — as well as your run-of-the-mill Silverado, Aveo Sonic, Malibu, Cruze, Equinox, and Traverse — among others.
What is this magical gem that we speak of? It’s the Chevrolet Everyday Hero fold-out card — and its goal is to motivate dealer staff to do their best — each and every day.
Chevrolet's "The Everyday Hero" Brochure
The GM Authority Take
We’re not sure when these cards first started to come about… but aren’t they neat little thangs? Heck, after I finished taking pictures of the Everyday Hero foldout, I wanted to implement the items, goals, and objectives on the card myself. In fact, I even hung it on my wall to serve as a daily reminder of what I should do — and I don’t even sell cars for a living!
Now, as far as I know, other automakers don’t have anything like this for their salesforce, making this motivational tool somewhat of a competitive advantage for Chevy dealers across North America. Good stuff, right?
Are you a Chevy dealer? Have you been using one of these Everyday Hero cards/foldouts? Let us know in the comments below about what the card has done for you and your job!