For all of our readers living on the coastal states of the USA, take a look around. How many Chevys, Buicks, Caddys or GMCs do you see any given day (sans your own GM vehicle, if you have one)? Chances are, you don’t see nearly as many as you would if you were to take a journey to the likes of any Great Lakes state. There are plenty of reasons as to why GM vehicles are scarce on the coasts, but GM North American president Mark Reuss believes a big reason could be the company’s coastal dealer network.
Reuss hints that a solution could be on the way for coastal dealerships, indicating a possible relocation for some in order to more effectively target consumers.
“Not in all cases is it adding dealers, it would be getting the dealer that may be in that place in the right place,” Reuss said.
Source: The Detroit News