When Buick unveiled its all-new GL8 luxury people mover for the Chinese market, the brand also developed a very shrewd positioning strategy. Buick decided to divvy up the MPV segment into two distinct slices — luxury and upper-medium — and thus will not discontinue the last-generation GL8 (introduced in 2005),
While the all-new GL8 would compete in the luxury MPV space, the last-generation GL8 would serve the upper-medium MPV segment. To keep the last-gen people-hauler at least somewhat modern, Buick thought it necessary to throw a few upgrades in its general direction — including a new engine in the form of the 2.4 liter ECOTEC (LAF) and a six-speed automatic transmission.
According to Buick, “This “dual-vehicle strategy” will enable Shanghai GM to more fully address the MPV market, from the upper-medium to luxury segments.” We agree — two vehicles are usually more adept at taking on the competition than any one model is capable of doing by its lonesome. The all-new GL8 should be coming to dealer showrooms across China sometime in January of 2011, while the revised (old) GL8 should have been available since December 2010.
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