Get it? Because — well — you plug in the Chevy Volt — and they want to… never mind. Anyways, according to a Reuters, GM is looking to reach out to more women, and they feel that the optimal way to do this is product placement in a reality TV show — should GM find a show to partner up with. And what better car to market today than the always interesting Chevy Volt? Additionally, the Volt will also be seen in the upcoming Transformers 3 movie, while Megan Fox will be a no-show.
Though to plug the Volt into a reality show won’t be cheap, it seems to be okay with GM, who only spent $185 million on sponsorships between 2009 and 2010, down from $230-250 million in 2006 to 2008.