In an effort to ease the dependency of the SRX and CTS models — which together accounted for 66 percent of all deliveries in 2010 — Cadillac is going full steam ahead into the future with plans to expand its lineup with a compact luxury sports car (the ATS) slotted below the CTS by next year as well as plans to debut a Lambda-based crossover farther down the pipeline to slot above the SRX.
On the smaller side of things, Cadillac also sees potential in entering the subcompact fray to pit against the Audi A3s and Mini Coopers of the world, perhaps something along the lines of the Urban Luxury Concept (pictured above) — which would be a total shift from a brand that one day built the 228-inch Fleetwood sedan 40 years ago. Cadillac also hopes that a smaller car will attract younger buyers, and lower its average buying age of 62.
Cadillac’s VP of U.S. marketing Don Butler hints that the brand needs to first offer high-volume luxury vehicles with a compact, a mid-sized luxury car, a mid-sized crossover SUV and a full-sized car before working on more niche market vehicles such as a subcompact or even a supercar. And while a proposed subcompact is still a toss-up, the large crossover is “likely to be built”. From what we know so far, the vehicle will be sharing the same skeleton as the Buick Enclave, Chevy Traverse and GMC Acadia, but will be feature the upcoming twin-boosted LF3 V6 engine.
2010 Cadillac Urban Luxury Concept