Could you imagine a world without the Corvette? That world almost happened.
The story begins back in 2008, where a fellow by the name of Jim M. Sweeney looked to register a trademark by the name of CORVOLTTE under the “electric vehicles, namely, automobiles” category. Instinctively, GM jumped all over the registration, claiming that the name is too similar to the 52 year-old Corvette moniker.
Though the three-judge board ruled in favor of GM just a few weeks ago, on December 10, it was no cakewalk — though it should have been. To make a long story short, those involved in the case mishandled the presentation of relevant evidence to the board, pleading in the grounds of fame, and citing such websites as Wikipedia to persuade the judges — instead of simply presenting the Corvette trademark, Registration No. 1495033. What a mess.
To read the PDF on the entire case, click here.