Whenever you buy a new vehicle, there’s a chance that it has a new piece of technology with which you’re unfamiliar. You might pull out the owner’s manual to figure out what to do, but those darn manuals can be as confusing as the technology in question. Luckily, the folks at General Motors think they have a solution that solves this dilemma with video tutorials.
The video tutorials, which will be accessible to new owners and prospective buyers on social media sites such as YouTube, will demonstrate how to use certain vehicle feature. GM considers the effort a new way to meet the information needs of its customers.
“Some people are perfectly comfortable looking at an owner’s manual. Some people still like the ‘getting-to-know-you’ cards. Some people like it face-to-face at time of delivery. Others just want to get in their car and say they’ll get around to it some other time. By offering them the full pallet of ways to receive the information, you’re meeting a consumer need,” explained Roger McCormack, Buick’s product marketing director.
GM will be producing more videos to be released over the next few weeks across all its brands. Here’s a sample explaining the “how to” behind operating the second row in a Buick Enclave.
Source: Wards Auto