What’s in a name? Apparently, a whole lot. General Motors North America President Mark Reuss has announced that Chevrolet is mulling over the idea of discarding the Aveo name and replacing it with a fresh title when all-new model joins the lineup next year. The statement came during yesterday’s official announcement of the Lake Orion, MI assembly plant getting the responsibility to manufacture the Buick Verano.
Though the news is rather unexpected, especially being right after the Paris Motor Show, where the new model was introduced as the Aveo, Mr. Reuss points out that the Aveo name brings into mind the lackluster model of the outgoing generation (watch our review here). It’s hard to argue that point. Furthermore, Mr. Reuss pointed out that GM will not resurrect a discontinued nameplate for the model (should they go through with the decision).
Let it be known in the comments your very own thoughts on the idea of the all-new Chevrolet Aveo receiving an all-new name. Hopefully it doesn’t become the Viva.