As initial demand for the new Buick Regal exceeds supply, General Motors is making progress in setting up for the production of the Epsilon II-based sedan at Oshawa Assembly in Ontario, Canada in the first quarter of 2011. According to sources, initial production mules of the Regal have been rolling off the assembly line in Oshawa, even though these units are not destined for sale to customers.
Bringing Regal production to North America is expected to substantially increase The General’s profit margin on Buick’s newest vehicle, since the Regal is currently imported from Germany, where it is built alongside the Opel Insignia at GM’s Russelsheim plant. Given the state of the Euro vs. the US Dollar as well as the higher cost of European production compared to that in North America, making the Regal in Canada will definitely be a boon to GM’s bottom line.
The Oshawa plant currently produces the Chevy Camaro, Impala, and Equinox (the latter by way of a special set-up with the Ingersoll plant).
Be sure to read our review of the all-new Regal right here.