GM Canada experienced a 19 percent year-over-year sales drop during the month of September 2010. The automaker is attributing this decrease to the completion of the Employee Pricing promotion that it ended in August.
The special pricing event enabled “an orderly transition from the past model year to the new model year, helping us lower our overall selling costs and positioning us well for profitable and sustainable growth.”
As you would imagine, the Canadian-made Chevrolet Equinox and GMC Terrain remain stars of The General’s sales performance. The Equinox – which is one of North America’s fastest-selling vehicles – saw a production capacity expansion in September with regular production of the crossover having commenced at GM’s Oshawa plant.
General Motors is looking forward to the recently-launched Chevy Cruze, which we expect will have a positive impact on Chevrolet sales across the U.S. and Canada. Additionally, GM Canada just began offering lease programs on Buick and Cadillac vehicles – a move that is bound to bring in additional volume to The General’s two luxury brands.
Stay tuned for GM Authority’s world-famous By The Numbers series, where we bring you a model-by-model break down of GM Canada sales for September.