GM is on an Opel offensive. The European brand is about to show off the hotter-than-the-sun Opel GTC concept and has announced plans to invest billions of Euros over the next few years to expand its lineup and manufacturing operations. A significant part of Opels’ long-term plans, however, are expansion, growth, and profitability. Opel believes that emerging global automotive markets are a way to achieve these goals and – as such – will begin selling vehicles in Chile starting in 2011.
Chile will be the first Latin American country to see Opel vehicles, making it an important trans-continental leap for the German company. Although minimally revealed, Opel also plans to enter other expanding markets in the near future. Among these, GM is known to have signed an agreement with Schlomo Group to export vehicles to Israel. However, if Opel uses the same model to enter other expanding nations as it does in Chile, the brand will have direct business control over sales.