Chris Perry was just named vice president of marketing for Chevrolet. The automotive veteran, who most recently was the vice president of marketing at Hyundai, has been in the industry for 20 years. Perry spent those 20 years working in the marketing field in the automotive industry and spent the other five as a marketing professional outside his current industry.
Perry joined Hyundai in 2000 as head of brand planning. He held several positions of various marketing varieties before being named Hyundai’s VP of Marketing in April of this year. Before Hyundai, Perry was with American Isuzu Motors for nearly ten years.
Chevrolet’s current VP of marketing, Jim Campbell, is on the way out. He will stay with the General Motors family as vice president of Performance Vehicles and Motorsports, where he will be in charge of integrating the engineering and marketing of the various performance versions of current models in addition to motorsport activities.
Campbell previously ran GM’s Fleet and Commercial Operations. Before that, he worked in “sales, retail incentives, marketing and customer relationship management,” according to the GM press release. Campbell is well qualified to work with performance vehicles as he held major roles in developing the current versions of the Corvette and Camaro. He has also worked with a number of race circuits including NASCAR, American LeMans, as well as Grand Am Road Racing.
Chris Perry will report to Joel Ewanick, vice president of US marketing, while Jim Campbell will report to Mark Reuss, the president of GM North America, as well as Tom Stephens, vice chairman of GM Global Product Operations.
We look forward to getting Mr. Campbell on the show, where we hope to discuss the SS version of the Chevy Cruze.