Vauxhall announced two executive changes beginning July 1. Andy Gilson, Vauxhall’s current Marketing Director, will take the position of Customer Experience & Corporate Strategy Director. Gilson’s new post will deal with customer satisfaction and developing new strategies for Vauxhall. Gilson, who oversaw the launches of the Astra, Agila, Insignia and new Meriva, will be superceded by Peter Hope.
Hope is currently Integrated Communication Manager at Vauxhall and was responsible for the brand’s launch of significant products including the 1998 Zafira. Hope said the following about the change:
“This is a wonderful opportunity for me to oversee Vauxhall’s marketing direction during an important time in the company’s history. We have a long list of exciting new product launches on the horizon, so there’s never been a better time to be at the marketing helm.”
SENIOR MOVES AFOOT AT VAUXHALL
Luton – Vauxhall today announced two new senior appointments, effective from July 1.
Andy Gilson, currently Vauxhall’s Marketing Director, has been named Customer Experience & Corporate Strategy Director for the Luton company. This critical role will focus on driving a step change in Vauxhall customer satisfaction, as well as developing new strategies for the company.
With 21 years at GM under his belt, during which time he’s held posts in both California and Germany, Andy is well qualified for the new posting. He leaves his job as Marketing Director after six-and-a –half years, during which time he’s been responsible for the launch of every new Vauxhall product, including two generations of Astra, the Agila, Insignia and new Meriva.
“I’m very happy to be offered this new challenge,” said Andy. “The customer experience is key to our future strategy and I’m looking forward to raising the bar for Vauxhall.”
Replacing Andy as Marketing Director will be Peter Hope, currently Vauxhall’s Integrated Communication Manager. Like Andy, Peter started with the business in 1989, and was responsible for the launch of significant products, such as the original 1998 Zafira. Peter also spent three years working in Vauxhall/Opel’s main R&D centre in Ruesselsheim.
“This is a wonderful opportunity for me to oversee Vauxhall’s marketing direction during an important time in the company’s history,” said Peter. “We have a long list of exciting new product launches on the horizon, so there’s never been a better time to be at the marketing helm.”
Both Andy and Peter will report directly to Duncan Aldred, Vauxhall’s Managing Director.
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