Holden, GM’s Australian subsidiary, has embraced the slogan and competitive practice of its parent company. Holden has introduced the May The Best Car Win program, which was first launched by General Motors North America in September 2009. Just like the GM campaign in the United States and Canada, Holden dares car shoppers to put its cars to the test and, well, May The Best Car Win!
Here’s Holden’s description of the program:
At Holden, we think that cars we’re making today aren’t just the best we’ve ever put on the road, we think they’re the best cars on the road.
That’s why we’re inviting people to put a Holden up against any other car they’re looking at… and May The Best Car Win. We’re so confident, we’re applying this bold challenge to every car right across the Holden range, from Cruze to Colorado, and everything in between.
So, check out the latest offers on the following pages and put us to the test… May The Best Car Win.