Buick and the GM Supplier Diversity Program sponsored the 24th Annual 100 Black Men of America Conference in Hollywood, FL. The organization focuses on improving the quality of life for African Americans, especially for the youth, and this year’s conference focused on “mentoring for a lifetime” by connecting America’s youth with leading entrepreneurs, government officials, educators, clergy, business executives and entertainers.
Vivian Pickard, President of the General Motors Foundation explained how GM was helping out:
“At the GM Foundation we encourage employees, dealers and customers to give back to their local communities and to promote 100 Black Men of America’s message of mentoring the young minds to become our future leaders.”
During the conference, Buick hosted a test drive event for attendees and the general public. The Enclave, LaCrosse, and Regal were all available to drive. After driving the new LaCrosse, Al Dotson, president of 100 Black Men said:
“It was highly technical, had a smooth ride and was very comfortable.”
“This is not my grandfather’s vehicle anymore,” said another conference attendee.
The GM Authority Take
Good stuff, Buick, good stuff. Doing a good deed while promoting your products is, well, what that magical thing the big boys call a “synergy.” In all seriousness, though, this is just the kind of effort Buick needs to give its “grandfather’s vehicle” image a kick in the pants!