Will the once 0-16 Detroit Lions be playing in Super Bowl XLV at Cowboys Stadium February come next year? Maybe, but that’s not exactly too certain at the moment. One thing that is certain, however, are reports that General Motors is planning to advertise during America’s most watched event once again.
After pulling out of Super Bowl advertising last year for obvious financial reasons, The General’s new marketing leader Joel Ewanick seems to be steering the decision to re-enter Super Bowl advertising and spend $3 million per thirty-second spot to go remind watchers of The General’s latest or upcoming products. By that time, both the high-stakes Chevy Volt and Cruze will be in dealerships as well as the rakish Cadillac CTS Coupe. Who knows what kind of ads we’re going to see but until then, we invite you to check out our collection of archived GM ads.
And if you’re curious as to what message GM’s previous Super Bowl ads communicated to the viewer, here’s one you may remember.[Source: Automotive News]