Update: press release from GM added.
Here’s the latest on the entire Chevy vs. Chevrolet debacle. This time however, it’s coming straight from the lips of Alan Batey, Vice President of Sales, Service & Marketing for Chevrolet. Before we get into the details, yes, you can absolutely positively use Chevy to refer to Chevrolet.
So, Alan – can GM Employees use Chevy?
“Of course we can. Chevy – what is Chevy? Chevy is our nickname. Where does it come from? It’s come from selling vehicles here in the U.S. for 100 years. We love it when people call us Chevy. It means they’re very attached to us, they’re very close to us, and we’re like a friend so they use our nickname Chevy. There’s nothing wrong with that at all. And we love that – in fact we love people talking to us in that way.”
Okay, so what was the whole memo thing all about then?
“Let’s put it into context. Chevrolet is one of the fastest growing brands in the world today. We’re selling now in over 130 countries. For every vehicle we sell here in the U.S, we’re actually selling two vehicles overseas – so we really are on a great momentum and a great march. But it’s also ture to say that Chevrolet is at an early stage of development in many of these [international] markets. So the ability for us to use our Chevrolet brand name, as we do on all of our vehicles, in all of our dealerships in all of those countries, just gives us the ability in this global world we live in today to get the maximum amount of leverage. And that’s really all it’s about.”
And you know what I hope? I hope in ten years time in twenty years time – in all of these countries they’re talking about Chevy as our nickname because what does that mean – it means we’re close to them as we are here in the U.S.and it’s jsut a great palce to be.
You know, Chevy is a great nickname and I love it and I don’t want it to distract from it.
After the break, catch the video of what you’ve just read.
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