Cadillac has announced that all of its 2011 model year models will be equipped with what it calls Cadillac Premium Care Maintenance, which will provide basic items like scheduled oil changes, tire rotations, replacement of engine and cabin air filters, and a multi-point vehicle inspection.
“Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale”, said Kurt McNeil, vice president of Cadillac sales and service said. “The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers.”
The announcement comes a few days after a similar one from rival Lincoln where any Lincoln bought from June 18 to September 7 will contain free scheduled maintenance.
The GM Authority Take
Cadillac and Lincoln seem to be taking a page from BMW’s book of selling and leasing vehicles with free basic maintenance. But while many believe Cadillac’s plan is equivalent to that of BMW, this is not actually the case – as evidenced by the table below.
Cadillac Premium Care Maintenance vs. The Competition
|Cabin Filter Replacement||YES||NO||YES|
|Brake Pads & Discs||YES||NO||N/A|
|Brake Fluid Change||YES||NO||NO|
|Engine Belts Replacement||YES||NO||YES|
It’s clear that Cadillac still has a long way to go to match BMW’s free maintenance plan offering. While it’s a step in the right direction for The Wreath and Crest Brand, we hope that the fine folks at General Motors and Cadillac either match or exceed the complimentary maintenance plans of its most direct competitor (read: BMW).