“We are counting on Susan to make a significant contribution, and I am glad to have her running this critical part of our business.” That’s what GM CEO Ed Whitacre said of appointing her to a new position, three weeks after removing her of VP of Marketing of North America position and replacing her with Joel Ewanick. Susan Docherty’s new job is one of global proportions as she takes on the role of GM International Operations Vice President of Marketing, Sales and Aftersales (which may also hold the title of the longest job title in the world).
Docherty will now report to GM International Operations president Tim Lee and will be in charge of marketing in countries such as the booming China and Brazil, as well as our own Alex Luft’s birthplace – Russia. Susan will start in her new position June 1st and will replace Don Johnson, who has yet to be announced a new role. Some insiders claim Docherty got the boot from her old position due to the negative response from Chevy’s new slogan, “Excellence for Everyone” (which has been very recently changed to a very similar “Everyone Deserves Excellence” motto).
Whatever the case may be, we still wish Ms. Docherty the best of luck and that she makes good decisions.
We have GM’s press release after the jump!