General Motors India’s April’10 Sales grow by 120% at 10,601 units

2010-05-01

New Delhi: Riding high on the success of the popular Chevrolet brand, General Motors India has registered an impressive growth of 120% in sales in April 2010, compared to the corresponding period last year. It sold 10601 units in April 2010 as against 4823 units in April 2009.

The April sales comprise of 3852 units of Chevrolet Beat, 3507 units of Chevrolet Spark, 1529 units of Chevrolet Tavera, 692 units of Chevrolet Cruze, 529 units of Chevrolet Aveo U-VA, 315 units of Chevrolet Aveo, 115 units of Chevrolet Captiva and 62 units of Chevrolet Optra. With the introduction of the second shift at both plants, the company expects to reduce the waiting period for Beat, Cruze and Spark soonest.

The growth was primarily driven by the overwhelming response to the much sought after Chevrolet Beat, Cruze and Spark. The Chevrolet Beat and Cruze have become the industry benchmarks in its segments and a winner among consumers in India, with its best-in-class design, performance and other product attributes. The Chevrolet Spark as expected continues to record impressive growth in sales and recently the company has rolled-out the 100,000th Chevrolet Spark. This clearly validates that Chevy Spark is the most sought after mini car in its segment in terms of styling, performance, fuel efficiency, value for money proposition and other product attributes. Other car lines have also registered impressive growth during the month although the overall industry growth has now slightly slowed down compared to the first quarter of this year.

Commenting on the record performance, Mr. P Balendran, Vice-President, GM India said, “Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer  and our promise to deliver quality and performance  are the factors that have led to the impressive sales. This consistent sales growth demonstrates customer’s belief and confidence in the Chevrolet brand.  We are pleased to see such robust growth for all our car lines and we believe these world class products will further propel the Chevrolet brand in the market, he added.”

It may be recalled that the company has ramped up production by adding the second shifts at Halol and Talegaon plants recently to meet the increased demand of its products. The company is also rapidly expanding its sales and service network to support the increasing market demand of its cars. It intends to take the network to 300 sales points and an equal number of authorized service outlets by the end of this year from the current 206 sales points and 200 authorized service outlets across the country.

About General Motors India:

General Motors India has completed 14 years of operation in India. GM India started its journey in 1996 and now offers products under the Chevrolet brand, which was introduced in India in 2003.  Chevrolet had already emerged as one of the fastest growing automotive nameplates in India. GM India produces the Chevrolet Captiva, Chevrolet Optra, Chevrolet Cruze, Chevrolet Aveo, Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Beat and Chevrolet Tavera for sale in India and operates state-of-the-art manufacturing facilities in Halol, Gujarat and in Talegaon, Maharashtra.