It’s finally official! According to top Buick execs, Buick plans to add a compact car and a small crossover to its lineup in the near future. The third model is one we’ve known about for almost a year and is none other than the Buick Regal midsize sedan. It’s showing up in showrooms across the U.S. and Canada as your read this. These plans were announced at the Buick Immersion Program at GM’s Tech Center, where General Motors mapped out the keys to Buick’s continued success to employees who work with the premium brand.
By introducing the three new models, Buick will expand into 47 percent of the market, said Brian Sweeney, U.S. Sales and Service Vice President for Buick GMC. Currently, Buick only competes in two vehicles segments with its LaCrosse (large) sedan and Enclave (large) crossover.
“Buick is the fastest growing brand in the industry,” Sweeney said. “And we expect to double our sales in the next few years.”
Luckily, we’ve already caught a glimpse of Buick’s upcoming compact sedan in spy shots and in filings with the USPTO. It will share GM’s global Delta II architecture with the Chevrolet Cruze and Opel Astra and will most likely wear the Verano nameplate in the United States (Excelle in China). As for the MPV, we’re hearing reports that it will be styled like a “baby Enclave” and will use GM’s global Gamma II architecture shared with the all-new Chevrolet Aveo. Both Gamma-based vehicles will be produced at GM’s Orion facility, with tooling for the new Aveo being shipped to the plant soon.
Currently, we don’t know whether the Buick MPV will make its way to Buick’s other markets such as China. Stay tuned as we learn more![Source: The Detroit News]