GMC has teamed up with Dude Perfect – a group of students from Texas A&M known for making astoundingly intricate and formidable basketball shots – to launch its 2011 Sierra HD pickup trucks (aka earthmover in a tux).
TV ads for the all-new GMC Heavy Dutys begin airing next month and here’s a sneak peek of what they’ll entail. The campaign was introduced at a GM fleet preview event in Detroit last week by John Schwegman, U.S. Marketing Vice President for Buick-GMC.
Since GMC emphasizes the professional grade engineering of its products, we’re not exactly sure whether college dudes with (what seems to be) a whole lot of free time on their hands will have a favorable impact on the introduction of the heavy duty Sierras. Where’s Mr. Joel Ewanick when you need him?
Watch the ad after the jump and let us know what you think after the break.[Source: PickupTrucks.com]