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Say what you will about TV ads that try to sell you a car or get you into a dealership, but the shots and camera angles in the following clip are simply stunning. The CTS is a very attractive sedan in any setting, but the ad right below the break seems to place the Caddy in all the right places. Click past the jump for the full commercial. (more…)
The first-generation Cadillac CTS was seen as the beginning of Caddy’s resurgence. Taking that renaissance one step further, the second-generation CTS is widely believed to be the best product Cadillac has to offer. The styling of the MK2 CTS builds on the first generation car, the latter marking the beginning of what Cadillac referred to as the blending of Art and Science. Since then, this theme has been crafted into the shape of every Cadillac.
The Art and Science design language brought with it a marketing campaign that underscored a design theme and described Caddy’s vehicles as having “The Power of Art & Science.” One TV spot even showed the Cadillac STS impersonating ball room dancers in an artsy hall, with Zeppelin playing in the background. Although this was a very successful campaign, it was dropped when General Motors hired Modernista, a Boston-based ad agency.
Modernista was responsible for Caddy’s most recent “Life, Liberty, And the Pursuit” campaign, but GM dropped that one as well upon signing with Bartle Bogle and Hegarty (BBH) – Cadillac’s newest ad agency. The New York-based firm will create all-new print advertisements and video spots and will also re-examine Cadillac’s website. The results of BBH’s work is due to hit the masses in the next few weeks.
But the biggest change involves Susan Docherty, Chief of Marketing for GM North America. She is bringing back Kim Brink to oversee the new old Art & Science theme for the Caddy brand. Both Brink and Docherty were involved in the development of the original Art & Science theme.
We can’t wait to see the fruits of this labor! Stay tuned.
[Source: Autoblog]
When we discovered GM’s plans to launch the Test Drive Studio, we welcomed the bold move in wide anticipation of the Studio’s arrival. After some time, however, we began to wonder whether GM will apply the Test Drive Studio concept to its other brands – Cadillac, GMC, and Buick.
In case you missed what the Studios are all about, here’s a quick refresh: GM is currently in the process of launching the first four Test Drive Studios that pit Chevy products against those of Honda, Toyota, and Ford. Studio visitors will be able to test drive Chevys agaisnt competing models from the aforementioned brands in a single location without the (possible) pressure of a traditional dealership. The studios will not be branded as Chevrolet and will be located in metro areas, with the first four locations opening in Los Angeles, Miami, Chicago, and Philadelphia. It’s our opinion that the Studio initiative is a move to reach people who would otherwise not even consider a Chevy. The Studio will attract these people to come in and check out the competition in a single location – all without the need to dealerhop. While checking out non-Chevrolet vehicles, these people would take notice of Chevrolets. After interacting and driving the bow tie-branded vehicles, these people would see their exception quality and add them to their short shopping lists.
And this brings us to the point of this article: from what we know, The General currently doesn’t have plans to add Buick, GMC, or Cadillac to the Studios’ stable of GM brands. However, we’d love to see Studios pitting Cadillac vehicles against those from BMW, Audi, and Lexus. The same goes for Buick and GMC. (more…)
Welcome to the very first episode our Back To Basics – the show where we discuss basic vehicle components and how those components interact to produce a driving experience. Some of the content contained herein may be very basic… and that’s the point!
Please let us know you like the show in the comments!
For an American vehicle, the much-anticipated Chevy Volt has been a shocker in more ways than one. That statement is even more true when one considers that the Volt is a GM product, since the market is accustomed to The General’s gas hungry Tahoes and Escalades (which are – mind you – awesome in their own ways). Instead we’re seeing a (gasp!) Prius-shaped thing rolling off a GM production line. But the surprises don’t stop there! GM has shocked a number of people by not using UAW labor to produce the Volt’s battery at its Brownstown Township plant.
GM expects to have up to 100 employees on a single shift at the non-UAW plant when the Volt begins retail production later this year. Right now, however, only one quarter of that number are employed at the Brownstown Township plant. Increased demand will hopefully translate to the addition of more shifts.
Also of interest in Brownstown is the way in which workers will be compensated. The UAW and GM have two tiers of pay, beginning at $14 an hour. Without the UAW present however, The General will pay around $12 to new plant employees. GM claims that it’s able to avoid UAW rules because the new facility is operating under a GM subsidiary. This news comes to us after the Volt has begun pre-production assembly just a few short weeks ago. More as it happens.
[Source: TheGMSource]
General Motors has announced that it will double the size of its Global Battery Systems lab in Warren, Michigan. The lab is currently the largest and most technologically-advanced battery facility in the United States and GM is pushing to further expedite development of electrically-driven vehicles with this expansion.
The lab began operations in January 2009 and is located on the GM Technical Center campus in Warren. It currently consists of the following departments:
GM’s plan to expand the facility, known as Phase Two, will cost $8 million and add 30,000 sq. ft. to the existing space, bringing the total size of the facility to 63,000 sq. ft. The goal of the investment is to improve on-site testing of all current and new battery cell, module, and pack technologies. (more…)
General Motors fancies itself as a diverse user of the world’s energy. Chevrolet, for example, sells vehicles that use alternative fuels such as E85 while Cadillac offers the hybrid version of its Escalade SUV. And lest we forget about the fact that GM is hard at work on the (possibly) game-changing Chevy Volt. Taking GM’s energy efforts one step further, The General’s Australian arm Holden has become part of a consortium with intentions to explore the feasibility of an E85 alternative fuel facility in Australia. The coalition is made up of Caltex, Coskata, Mitsui, and Velocia – in addition to the government of Victoria. The initiative would result in the first alternative fuel plant in Australia and would lead GM’s Holden to make vehicles capable of running on E85.
E85 fuel is 15 percent gasoline and 85 percent Ethanol, the latter usually being made from corn or another food source. The innovative facility in question, however, would convert garbage and waste into Ethanol fuel and have the capability of producing almost 57 million gallons of E85 per year. This development takes GM’s E85 initiative a big step further. GM is the undisputed leader in E85 technology in the United States with its FlexFuel vehicles, of which there are more than 3.5 million on U.S. roads today. (more…)
We’ll let the title and photo speak for themselves here. Would you get one of these? If so, what part of your body would you sacrifice? Let us know in the comments!
General Motors has set a target date of 2015 to commence production of its fuel cell system. Currently, the program is in the pre-production stage with 119 experimental Chevy Equinox Fuel Cell electric vehicles on US roads.
GM is making updates to these vehicles and is moving the project (known as Project Driveway) into the next stage with the ambassador driving program. The Fuel Cell Equinox CUVs are being upgraded with technology advancements as part of a technology demonstration with businesses, governments, and high-profile involvements in special events such as the 2010 Expo in Shanghai. With the commencement of the ambassador driving program, Project Driveway is being wound down after 30 months and nearly 1.3 million miles of real-world driving by more than 6,000 people, including 80 families that had one of the 119 Fuel Cell Chevrolet Equinox vehicles for up to two months.
Stay tuned as we learn more. We have GM’s presser after the jump.
When Holden announced that it lost $193 Million USD in 2009, some wondered whether the loss would have any effect on production of the Cruze in Australia. General Motors planned to begin production of the Cruze in late 2010 at Holden’s Elizabeth (South Australia) plant. It looks like these fears can now be put to rest.
According to Holden’s Chief Financial Officer Mark Bernhard, the 2009 loss would not affect Holden’s plans to start building the Cruze alongside the Commodore at the South Australian vehicle assembly line. Moreover, the 2009 results will not affect plans to introduce a second shift at the facility.
“It’s certainly our intention to move back to a second shift – we just don’t know when that will occur,” said Bernhard.
This is welcome news for all parties involved, including GM, Holden, and Australian workers. Let’s hope the locally-made Cruze will help Holden achieve profitability soon.
Full Holden Cruze gallery after the jump!
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