Since its private unveiling last August, speculation has been rampant about what the Cadillac ATS will bring to the table. We’ve heard that it most likely will be available in a few much-needed variants and that GM is hard at work on hybrid power trains for the smallest-ever Caddy. We’ve even seen spy shots of the ATS in the beginning of the year. And now, GM Authority has reason to believe that Cadillac will show the compact ATS at the upcoming New York International Auto Show.
To start things off, we’ve received more than the usual amount of tips from industry insiders to the tune of “Cadillac is getting ready to unveil something completely new at New York.” We didn’t immediately publish these because – well – we usually don’t publish every tip we receive. But the latest (and most concrete) hint came just a few days ago from GM’s own spokesperson, Nick Twork. In a Bloomberg interview regarding Cadillac’s increased independence, Mr. Twork stated that Cadillac’s new ad campaign will come before a model introduction at the New York International Auto Show on March 31.
So if we put the increased amount of ATS-related tips we’ve received together with Mr. Twork’s pre-announcement, it’s safe to say that we can expect some kind of ATS goodness at New York. Whether what we see will come in concept or production-ready form is anyone’s guess at this point.
As Cadillac distances its surface communication, marketing, and sales activities from parent GM, do you think the ATS will help it become the status symbol it once was? We sure hope so, but we want to know what you think. Let us know in the comments!