With more than 100,000 orders throughout Europe, the Opel Astra five-door hatch is exceeding all kinds of expectations.
Officially launched in December of 2009, the success of the all-new Astra has even prompted the addition of a third shift at Opel’s plant in Gilwice, Poland – to be added in the second quarter of 2010.
Opel anticipated 180,000 orders in its first full year of sales and current sales levels have already exceeded projections by 10 percent. A station wagon version of the Astra will soon join the hatch and we expect a sedan to follow shortly after (although this hasn’t been confirmed by GM or Opel/Vauxhall). All this should propel sales of the Astra line even further.
To top it all off, the Opel compact has been honored in the European automotive community for its design, technology, and innovation, with awards such as the Goldenes Lenkard (Golden Steering Wheel) by Germany’s AutoBild magazine, Car of the Year by Spain’s ABC newspaper, and – most recently – the red dot Design Award presented by Design Zentrum North Rhine Westphalia in Essen, Germany.
It’s pretty much fact that Astra will make its way over to U.S. shores under the Buick brand, although it most likely will not share the Astra nameplate. Instead, Buick will most likely use the Excelle name in North America (as it does in China for the Excelle XT) while the Astra sedan may be called Verano.
The Astra is based on GM’s global Delta II platform shared by the Chevy Cruze sedan and Orlando MPV. Perhaps a Cruze wagon and/or hatch are also in the works? We sure hope so!
Full press release and gallery after the break!
2010 Opel Astra 5-Door Hatch
The New Opel Astra: More than 100,000 orders throughout Europe
2010-03-05
Rüsselsheim. The new generation five-door Astra has exceeded expectations with more than 100,000 orders throughout Europe since its market start in December. The great reception will now mean that a third shift in Opel’s production plant in Gliwice, Poland will be added in the second quarter.
Already the new compact car has exceeded projections by 10 percent. Opel anticipated 180,000 orders of the new Astra for its first full year of sales. In Germany alone, registrations for the first two months of 2010 for the new Astra rose by 38 percent compared with the same period last year. With this, the Astra holds the number two spot in the compact class in Germany.
Currently the new Astra is available as a five-door hatchback. A new station wagon will follow.
Not just the buying public is enamored with the new Astra. Opel’s compact has also been honored throughout Europe’s automotive world for its design, innovation and technology. Even before it was on sale, the new Astra won the Goldenes Lenkrad (Golden Steering Wheel) Award by Germany’s AutoBild magazine and its European affiliates.
In Spain, it is the only car ever to receive three top honors in the automotive press: It was named Spain’s Best Car of the Year by 54 automotive journalists in a poll sponsored by ABC newspaper. The Astra was Readers Choice by Spain’s Prensa Ibérica, the newspaper La Vanguardia and the motor magazine Autofáci. And, it was crowned Car of the Year 2010 in the Canary Islands.
“Our traditional strength of offering innovative technologies at affordable prices are well-received by customers in these hard economic times,” said Alain Visser, Vice President, Sales & Marketing. “This proves our mixture of innovative technologies, a sporty, yet elegant design and top-quality manufacturing works.”