We’re bound to see across-the-board increases in car sales as the economy rebounds from its depressing state a year ago. Double-digit jumps in car sales are expected and should come as nothing special. Take, for example, the Buick Enclave, which posted a 12 percent year-over-year increase in sales for the month of February. In our humble opinion, this was mostly due to a healthier economy. But when it comes to the all-new Buick LaCrosse, we see a completely different story.
The LaCrosse, having been completely redesigned for the 2010 model year, posted a whopping 163 percent year-over-year jump in sales in February! Now that’s something to write home about, since the new LaCrosse is a much more competitive vehicle than the 2009 model.
That said, it’s a little disconcerting to see Buick with such a miniscule amount of models. The Enclave and LaCrosse are Buick’s only new products, leaving the aging Lucerne, which was the slowest-selling Buick in February (as it usually is), posting a microscopic 0.7 percent increase. But there’s light at the end of tunnel, as Buick will be getting an infusion of new models in the near future! The upcoming Buick Regal sedan, wagon, and (possibly) coupe are destined to color the brand’s sales charts in green ink. And that’s not to mention the rumored Verano compact sedan, Excelle (XT) hatch, and Encore compact CUV. So while the present may not be the most spirited time for Buick, the future has never been brighter! In fact, we should be patient and give Buick the necessary time to complete its transformation. In any event, here’s the model-by-model breakdown of Buick sales for February 2010 in the United States.
|Model||Volume %||2010||2009||DSR* %||DSR 2/10||DSR 2/09|
*Models are displayed in alphabetical order according to General Motors’ material. There were 24 selling days in February 2010 and 24 selling days in February 2009, therefore the change in monthly sales volume will be the same as the change in the average daily sales rate (DSR) for each model.