Behold the very first full episode of Department 180, Chevrolet’s new web series showcasing the vehicle testing team at the bow tie brand. The first installment, appropriately titled Smoke Test and available after the jump, shows the engineers filling a pressurized 2010 Chevy Equinox with smoke to test for leaks. This test is one of the measurements of a quiet ride. And just for fun, the Department 180 crew fills the ‘Nox with some other “stuff.”
Personally, I can’t give enough praise to Chevy/GM and the Department 180 series. Besides being awesome and educational at the same time (a rare combination), the program also makes for some very creative marketing and is an exemplary use of social media. Moreover, it gives Chevrolet a personal “face.” Now if only we could say the same about the GM Authority podcast series…
In any event, watch the beautifully-produced video after the break and, if you haven’t yet done so, check out the Department 180 teaser by clicking here.