Vauxhall has just launched a new ad for its vaunted Corsa model. The commercial, created by London-based DKLW, takes on a pop-art theme and is the most recent addition to Vauxhall’s recent art-and-style marketing campaign.
Andy Gilson, director of Vauxhall UK marketing, had the following to say about the ad:
Corsa remains one of the UK’s most popular small cars and we felt that pop art would be a great way to communicate the car’s style credentials in a fun, contemporary way.
Last month, GM Europe chief Nick Reilly presented a revised strategy for the operation, calling for the Vauxhall brand to remain a UK exclusive while marketing Opel twins (rebadges) throughout the rest of Europe.
The GM Authority Take
A fun ad for a fun car. The Gamma 2-based Opel/Vauxhall Corsa is an excellent B-segment car (called supermini in Britain) that has a loyal following in markets where it’s available. It’s this humble writer’s opinion that it would do very well in the U.S. against such vehicles as the beaten-by-the-ugly-stick Toyota Yaris and decent (yet not exciting) Hyundai Accent 3-door.
So if we put two and two together, what GM should do is produce the next-gen Aveo as a three-door hatch ala the Corsa. Afterall, the two vehicles ride on the same architecture – so a top-hat change-over wouldn’t be too much to ask.
Click past the break to watch the ad in its full glory. Oh, and just in case you’re wondering, the song is Run (I’m a Natural Disaster) by Gnarls Barkley.