GM To Relaunch Several Models In Europe
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When GM decided to shutter brands in the US, many wondered why The General allowed Buick to stay. As we found out, the reason could be explained by one word: China. Yes, Buick is a very popular, profitable, and highly regarded brand in the Middle Kingdom. With the potential for growth in the Chinese market, Buick survived the corporate downsizing.
The success of GM brands internationally inspired the exportation of many American models to other countries (yes, we know the Regal is an Opel). GM brands are quickly becoming global contenders, with vehicles such as the Cadillac CTS giving the BMW 5-series a run for its money. This level of success inspired GM to relaunch several Cadillac models as well as the beautiful Chevrolet Corvette in Europe. As a reminder, GM was forced to pull the CTS and the ‘vette from European markets when a Dutch third-party distributor went bankrupt almost a year ago.
General Motors is in negotiations with 30 different dealers in Europe about bringing all variants of the Corvette across the pond along with the CTS range (sedan, coupe, and wagon), CTS-V, SRX, and Escalade. No word on pricing or availability dates for these vehicles in Europe – stay tuned!
[Source: TTAC]
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