As GM works to increase European sales of Chevrolet to 1 million yearly units by 2015, things aren’t looking so hot for Cadillac on the continent. In fact, things are very gloomy, as Cadillac sold only 177 vehicles in the UK last year (during the entire year) while only 36 Corvettes found homes in driveways across the nation.
These numbers pale in comparison to even exotic makes such as Ferrari (452) and Maserati (408). Luckily, General Motors’ native European brands performed far better. Opel had two of the top four sellers in the United Kingdom as well as a third in the top 10. The three vehicles are the Opel Corsa, Astra, and Insignia, respectively.
The GM Authority Take
It doesn’t take a genius to realize that GM’s import brands need a stronger presence in Europe (read: a kick in the arse). Let’s hope that 2010 will be the breakout year – so long as GM can reach an agreement with dealers in the immediate future. The GM Authority Team remains hopeful.
[Source: AutoObsever]
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