Cadillac has selected BBH (Bartle Bogle Hegarty) as its new creative agency of record.
The British agency is responsible for commercials such as Levi’s “Laundrette” and “Flatbed,” Audi’s “Vorsprung durch Technik,” and “The Axe (Lynx) Effect” for Unilever, among others.
The firm has been named Agency of the Year twice at Cannes and has won 32 IPA Effectiveness Awards
Cadillac cited the agency’s deep understanding of the luxury automotive customer, with Nesbitt adding:
“BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer, and outstanding creativity.”
The GM Authority Take
In our opinion, Cadillac has (most of) the product to dominate the luxury market but needs to let people know of the quality, prestige, performance, and luxury of its vehicles. That’s where BBH comes in.
We have GM’s brief statement after the jump.
Media Statement Attributable To Bryan Nesbitt, Cadillac General Manager
Cadillac has selected BBH (Bartle Bogle Hegarty) as our new creative agency of record. BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer and outstanding creativity.
We look forward to continuing the renaissance of the Cadillac brand with our new agency partner.
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