Many of us associate certain companies with a particular attribute. Here are a few of my personal examples:
- Intel: the Intel chime
- Dell: dude, you’re getting a Dell
- Apple: Mac vs. PC ads
- BMW: The Ultimate Driving Machine
These brand attributes and associations are very important to companies. They spend million of dollars developing long-term brand campaigns and even more funds making sure these slogans, jingles, chimes, and other associations are implanted in our brains for years to come. So what does this have to do with Chevrolet, the Volt, or GM? Chevy Volt’s new song, Chevy Volt and Me.
According to Maria Roher, director of global marketing for the Volt:
Our goal is to craft that education [about the Volt] in a manner that is family friendly (as it should be because we are America’s original mass /heart brand), entertaining and simple to understand for a rather sophisticated product.
A Volt song helps us to achieve those objectives. ‘Chevy Volt and Me’ explains what Volt is all about as a better EV in simple friendly terms.
The two-and-a-half minute upbeat jingle definitely accomplishes the set-out goal: it’s super catchy and cheerful, and does a great job explaining (in very simple terms) what the Volt is and how it can benefit the environment and the consumer. I expect the song to spread like wildfire and become synonymous with the Volt for years to come. In fact, I can see the Chevy Volt and Me song getting a few sequels to tout the EV’s other features.
I’ve already got it stuck in my head after listening to it twice today, so beware! Click past the break to watch a slideshow set to the new tune.[Source: GM-Volt.com]