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Last week, I expressed my concern about Cadillac’s ads. More specifically, I felt that Caddy advertising didn’t properly represent the brand and sent mixed messages to consumers, leaving them wondering what exactly Cadillac was: a performance car maker or a luxury brand. We at GM Authority know that GM is positioning Cadillac to be a serious contender in the performance luxury segment (performance before luxury). And its ads should reflect this. So I’m extremely delighted to announce that it looks like my plea has been heard, with Cadillac having just released a new ad with the tagline “America, we have re-ignition.”
Playing on a rocket theme, the re-ignition ad starts with a CTS bursting out of the Cadillac underground bunker and goes on to present three current models in the line-up as well as the much-anticipated (and awesome) CTS Coupe. This ad does a much better job than previous campaigns in getting the attention of Cadillac’s performance-oriented target market. Moreover, the ad does a good job of letting people know that Cadillac is “re-invented, re-imagined, re-inspired.” To me, that means “we’re back with a fresh start.”
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